北京国际设计周开幕式之2011中国原创设计展开幕
时间：2011.09.26
地点：北京
9月26日晚9点，作为今年北京国际设计周开幕式的重头戏之一，2011中国原创设计展在中华世纪坛当代艺术馆隆重开幕。来自国际设计界、新闻界、企业界近300位嘉宾参加了当天的开幕式。26位来自中国各地的原创设计师与策展人孙文涛、刘峰作为特别嘉宾参加了开幕式。
2011中国原创设计展由北京国际设计周与尤伦斯当代艺术中心（UCCA）、世纪坛当代艺术馆三方共同主办，是本届北京国际设计周期间唯一的官方原创设计展。展览总策划薛梅说：“展览取名‘享自•东方’，意在鼓励本土设计师找寻对于自身文化的自信，一同发现东方的、中国的生活之美。”展览现场充满了东方园林意境，设计师的作品与环境设计巧妙结合，创造出了一片移步换景的空间境域。
展览策展人孙文涛、刘峰说：“当下的时代，城市生活在全球经济高度一体化的发展中弥漫着疾速、冒险的情绪。消费欲望与消费激情夜以继日地伴随着城市居民的日常行为。东方美学中诗意恬静的过程感逐渐消失，深陷其中的一些人终于认识到：对物质结果的追逐，只带来冰冷的美学符号，而生活精神退到了后面。所以我们关切生活细节，鼓励介入生活起居中的各种原创家居与设计品并发现其所蕴含的审美经验与生活梦想。希望这个展览能带大家进入一段文化上的溯源之旅，更希望这是一次基于自身文化身份的自信表达。”
参展设计师们表示，当中国味道已经渐渐符合全球的兴趣与盼望时，却少有人对这片土地上朴素与天然的生活美学进行梳理。所以，展览试图拿掉“为了设计而设计”，而是回到文化的根基和精神气质的土壤里，从而自然生长出属于中国的“适度设计”。
世纪坛当代艺术馆总经理张长城说：“在逃离工业化生产的模式中，我们欣喜的发现有这样一批优秀的设计师放慢设计速度，更多地注入思考的力量，身体力行地关注人的需求的改变，还原冷漠而格式化的生活以本来的温度。”
本次展览得到了2011北京国际设计周官方合作伙伴之一的红星美凯龙集团的大力支持。在开幕式上，红星美凯龙和中国创新设计红星奖共同启动了旨在推动中国原创设计水平、培养年轻设计人才的“红星梦工厂计划”。共有200多为来自全国各地的家居企业的代表参与了开幕式并见证了当天的启动仪式。开幕式现场，还举行了为帮助中国设计师孙文涛而举办的《享自•东方》展览画册义卖活动。
主办单位：
北京国际设计周：
2011北京国际设计周暨首届北京国际设计三年展活动于2011年9月26日至10月3日在北京举办。活动由中华人民共和国教育部、中华人民共和国文化部、中国文学艺术界联合会和北京市人民政府联合主办,清华大学、北京歌华文化发展集团和北京工业设计促进中心共同承办。设计周的举办将汇聚国际设计资源,助力北京“文化中心”建设;转化科技成果,促进中国设计产业发展;扩大中国设计品牌影响力,推动“中国制造”向“中国创造”的转变。
北京国际设计周活动计划每年举办一次,且每年联合一所国内知名的设计院校共同举办。2011年,北京国际设计周与清华大学“首届北京国际设计三年展”合作,共同举办“2011北京国际设计周暨首届北京国际设计三年展”活动。活动由开幕式、北京设计论坛、主题展览、主宾城市、设计之旅、年度设计奖六项主体内容组成。
中华世纪坛当代艺术馆：
西长安街，中华世纪坛，新千年的地标象征，世界文化精品的展示、推介和交流窗口。
在这里，中华世纪坛当代艺术馆根植于中华民族传统文化的土壤，秉承继往开来的精神，积极探索和推广着具有时代感、民族凝聚力和国际感召力的文化精品及理念。她坚持包容、多元和开放的态度，注重当代艺术之于社会责任的研究，推行资源集散、跨界整合的策略，发挥专业服务平台的作用。
中华世纪坛当代艺术馆拥有20000平米的庞大建筑体量，且功能多元。其中包括多功能剧场、美术馆、会员沙龙、创意餐厅、艺术商店以及北京独一无二的万米艺术广场等各种专业和配套场所，可以举办展览、演出、放映、会议、讲座、活动等各种类型的项目。此外，中华世纪坛当代艺术馆还致力于艺术衍生品的开发和推介，为各类专业机构提供整合服务。
尤伦斯当代艺术中心：
尤伦斯当代艺术中心（UCCA）是一座非营利的综合艺术中心，由收藏家尤伦斯夫妇出资建造，2007年11月正式开幕。艺术中心推出包括知名和年轻艺术家的展览，致力于打造一个通过教育、研究项目分享当代艺术体验的平台。您的光临等同于以实际行动为中国当代艺术的长期发展出一份力：年轻艺术家将获得更多的机会把作品呈现给大众，学生得以参加免费的讲座，本土艺术群落将有机会不断发展壮大。尤伦斯当代艺术中心立足公众需求，以其独特方式向公众展现中国当代艺术的魅力。
协办单位：
红星美凯龙
红星美凯龙自1986年由车建新先生创立以来，始终以建设温馨、和谐的家园，提升消费者的居家生活为己任。作为家居产业的代表性企业，红星美凯龙第一个走向外地，开办连锁商场；第一个买地自建商场，自己进行物业管理；第一个创建全世界最大的单体家居商场，打造未来家世界；第一个鏖居重点城市销售额第一名，创造企业价值。红星美凯龙的25年，是家居企业向专业化，规范化迈进的25年；也是引领家居行业快速发展的25年。作为家居流通业的第一品牌， 民营企业的优秀代表，红星美凯龙不仅努力为实现中国人的居家梦想而努力，并且更注重回馈社会，服务人民，建企25年来，已先后累计捐款超过3500万元。
未来，红星美凯龙将继续前行，以打造中华民族的世界商业品牌为己任，争取早日屹立世界品牌之林。
Press Release
Beijing Design Week 2011 Opens with
Landscape of the Spirit: Chinese Design 2011
September 26, 2011. Beijing.
On September 26, 2011, at 9:00 am, Beijing Design Week 2011 kicks off with Landscape of the Spirit: Chinese Design 2011, an exhibition of outstanding new Chinese design held at the China Shijitan Contemporary Art Center (CSCAC). The opening ceremony will feature nearly 300 specially invited guests and luminaries from the world of design, media and business; 26 designers from all over China, and exhibition co-curators Sun Wentao and Liu Feng.
Landscape of the Spirit: Chinese Design 2011 is jointly organized by Beijing Design Week, the Ullens Center for Contemporary Art (UCCA) and the China Shijitan Contemporary Art Center (CSCAC). It is the only official government exhibition of original Chinese design during Beijing Design Week 2011. Exhibition Chief Curator May Xue, the CEO of UCCA, explains the concept behind the exhibition: “In naming this exhibition Landscape of the Spirit: Chinese Design 2011, we hope to encourage Chinese designers to have confidence and faith in their own local cultural traditions, and to rediscover the beauty of China and the joy of the East.” In Landscape of the Spirit, the curators and designers have created an Eastern garden filled with romance and atmosphere, a space in which to amble about and enjoy the scenery. It is a space bursting with designs and design products, furnishings and accessories, and other daily items that fill our homes and enrich our lives.
Exhibition co-curators Sun Wentao and Liu Feng note: “In this age of rapid development and a highly-integrated global economy, urban living is fast-paced, filled with adventure and risk. More and more, our lives are driven by material desires and consumer passions operating non-stop, 24 hours a day. The tranquil poetry of the Eastern aesthetic has disappeared, leaving us trapped […] with cold aesthetic symbols, [and pushing] our spiritual lives even further into the background. When what is uniquely ‘Chinese’ has been gradually adapted to conform to global tastes and expectations, it is rare to find anyone trying to make sense of the simple, natural, Eastern aesthetic that once informed our lives. Therefore, we are trying to do away with ‘design for the sake of design’, and return to our cultural roots, our native spirit, and the concept of ‘modest design’ that grew so naturally from Chinese soil.”
Zhang Changcheng, Deputy Director of the China Shijitan Contemporary Art Center, comments: “As we move beyond the old industrial modes of production, it is delightful to find a group of outstanding designers willing to work slowly and carefully, to focus on the idea behind the design, to pay more attention to what people need from design (and how these needs change over time), eschewing cold, cookie - cutter design in order to restore warmth and humanity to our lives.”
Landscape of the Spirit: Chinese Design 2011 is made possible by the support of associate organizer Red Star Macalline, a key partner in organizing Beijing Design Week 2011. At the opening ceremony, Red Star Macalline and the China Red Star Design Award will unveil the “Red Star Dream Factories” Project, which aims to promote quality Chinese design and foster the talent of young Chinese designers. In addition, representatives from over 200 home furnishing businesses from all over China will be in attendance at the opening ceremony and award launch, a testament to the business community’s strong interest in today’s up-and-coming Chinese designers. There will also be a special charity benefit auction of the Landscape of the Spirit: Chinese Design 2011 exhibition catalogue.
Organizers:
Beijing Design Week
The 2011 Beijing Design Week & The First Beijing International Design Triennial are scheduled to take place in Beijing from September 26th to October 3rd. Combined, they are an initiative of the Chinese Ministry of Education, Chinese Ministry of Culture, the China Federation of Literary and Art Circles, and the Municipal Government of Beijing, and are organized by Tsinghua University, Beijing Gehua Cultural Development Group and the Beijing Industrial Design Center. The international design resources gathered by BJDW will help Beijing move towards becoming a more creatively-enriched capital with better developed technology-driven design industries, while supporting Chinese design brands in playing a more influential role on the world stage. The ultimate goal is to transform “Made in China” into “Designed in China”.
Beijing Design Week is scheduled to be an annual event co-presented with one leading Chinese design institute each year. For 2011, we are collaborating with Tsinghua University, organizer of The First Beijing International Design Triennial. Together we present 2011 Beijing Design Week & The First Beijing International Design Triennial, an event comprised of six sections: Opening Ceremony, Beijing Design Forum, Theme Exhibition, Guest City Program, DesignHop and the Design for Beijing Award.
China Shijitan Contemporary Art Center (CSCAC)
Located on West Chang-An Avenue, The China Shijitan Contemporary Art Center (CSCAC) was established as a platform for international cultural exchange, presentation and dissemination.
Embodying traditional Chinese notions of multi-cultural influences, CSCAC is an open-ended, internationally-oriented, multi-lateral platform featuring cross-boundary art and culture presentations. It has a particular focus on contemporary art and its role in modern society.
With a total area just over 20,000 square meters, CSCAC is a unique art center, with distinct venues such as a media art gallery, art gallery, black box theater, members’ saloon, design product store and the only artists’ plaza in Beijing. All of these elements were designed as parts of an interactive matrix, able to function together or in separate units. Capable of holding many forms of events and creative presentations, CSCAC is the ideal environment for exhibitions, performances, premieres and conferences. CSCAC provides professional support and consultation services to individual artists as well as to organizations, making it the most ideal physical and operational center of contemporary art in Beijing.
The Ullens Center for Contemporary Art (UCCA)
The Ullens Center for Contemporary Art (UCCA) is a non-profit art center founded by collectors Guy and Myriam Ullens in November 2007. UCCA presents exhibitions of established and emerging artists and develops a platform for dialogue between China and the rest of the world. By visiting us, you actively contribute to the development of the Chinese contemporary creative scene: you give an artist an opportunity to present his work to a larger audience, a student an opportunity to attend a free lecture, a community a means to grow. As an innovative and comprehensive art center, UCCA offers a unique and compelling way of engaging with the public through art exhibitions, public programs, educational events, shopping and dining experiences. As a non-profit art center, all revenue generated is used to support UCCA’s arts and education programs.
Associate Organizer:
Red Star Macalline International Furniture Retail Chain
Since the Red Star Macalline was founded in 1986 by Mr. Che Jianxin, it has been our mission to build warm, harmonious homes and enhance our customers’ home environments. As a leading home furnishing company, the Red Star Macalline pioneered the creation of furniture chain stores in different provinces in China; was the first to purchase land, construct and manage large-scale home furnishing malls; and was the first to create the world’s largest theme-park style home furniture center showcasing “the homes of the future”. For 25 years, the Red Star Macalline has been an industry leader, raising the level of professionalization and standardization and pioneering the development of China’s home furnishing and home design industry. As a brand leader and entrepreneurial model, the Red Star Macalline is committed not only to helping Chinese citizens realize their dreams of home ownership and hard work, but also to giving back to society and serving the people: in the last 25 years, the Red Star Macalline has made over 35 million yuan in charitable contributions.
In the future, the Red Star Macalline will remain committed to developing a truly Chinese brand with a strong presence in the global marketplace, a brand that can stand as a model for both China and the world.
